Development Operations, Marketing & CRM
Talk to us about the systems your fundraising runs on
Most organizations do not need a new CRM. They need the one they have to work.
The database was chosen carefully, configured once, and has drifted every year since. Segments nobody quite trusts. Reports rebuilt by hand every month because the saved ones stopped being right. Marketing running on one set of numbers and the board report running on another. Meanwhile the license renews at full price.
Development operations is not an IT function or a back-office line item. It is the infrastructure your revenue actually runs on, and when it is quietly broken, every other thing you do costs more than it should.
We work inside the system you already own. Virtuous, Blackbaud Raiser's Edge NXT, Salesforce NPSP, Bloomerang, and more. We optimize and administer them — we are not here to sell you a migration you did not ask for. The fastest return in most development shops is not a new platform. It is the platform already on the invoice, configured to match how the organization actually raises money.
The Google Ad Grant, from enrollment to ongoing management. Ten thousand dollars a month of search advertising is available to your organization, and most firms will only manage an account someone else already stood up. We start at Google for Nonprofits enrollment, file the grant application, build the account and the campaigns, and put in place the compliance structure that keeps the grant from being suspended. Then we run it every month.
Search visibility your donors actually use. Site audits, on-page work, and rank tracking against the searches that bring in the people you serve — food pantry near me, symptoms of a rare disease, a program by name. Paid and organic answer the same questions, so we run them together rather than treating search as two budgets.
Reporting built where your team already works. Not another dashboard product with another login and another renewal. We build inside the tools you already have — native CRM analytics, a custom build deployed for your team, a workbook when a workbook is the right answer. And every figure that reaches a board packet has been checked against the source system first, because a number nobody trusts is worse than no number at all.
Automation that gives your best people better information. We use AI to build working tools — the script that turns a raw gift export into a clean giving dashboard, the process that converts a monthly corporate-giving file into an accounting import without anyone retyping it. The AI does the building. What lands on your staff member's desk is a finished report they can act on, so their month goes to donors instead of assembly.
Systems that outlive the person running them. The mapping is documented. The build is repeatable. The monthly process is written down. When the development operations person leaves — and eventually they do — the reporting does not leave with them. We build to remove single points of failure, not to become one.
How we think about the work:
WHAT THIS LOOKS LIKE
A Leading Mid-Atlantic Healthcare system — a giving dashboard built from raw gift-transaction exports, reporting on two bases so that cash received and new commitments are never mistaken for each other, and reconciled against closed fiscal years before anyone sees it.
Rare-disease research foundation and Regional human services provider — Google Ad Grant accounts we run end to end, alongside search visibility work and a monthly recap where every claim is verified against the live dashboards before it ships.